mirasol blog

Ereaders Help News Industry get Back to Black

Submitted by Cheryl Goodman on

Hi. I’m Cheryl Goodman, chief publicist and marketeer at Qualcomm MEMS Technologies where I’ve been highlighting technology breakthroughs with the mirasol display for the last three years. In that time, I’ve seen profound changes in the marketing and communications function firsthand. Some of these changes are for the better and some not so much, but it seems all have been brought on by a common theme: disruptive technological advances.

Nature Knows Best

Submitted by Jim Cathey on

What Burrs, Geckos and Termites Teach us about Design

Velcro was inspired by the way burrs stuck to fur, super-adhesive tape imitates a gecko's skin, and some high-rise buildings imitate termite mounds for passive air-conditioning. These are all examples of biomimicry, the science of studying nature and imitating its best ideas to solve problems. Nature has not only had millions of years to evolve and tweak solutions ,but it is inherently sustainable and efficient, so we would be foolish not to take advantage of what nature has to offer.

Qualcomm MEMS Technologies Shows its Colors at CES 2010

Submitted by Jim Cathey on

Industry Reaction to Sneak Peeks of mirasol displays

We not only survived CES, but flourished as mirasol® displays got an unbelievably favorable response from industry insiders, partners and media alike. The displays where predominantly shown privately, however, we did let them out for a run at the Pepcom, where the buzz around the first demo model of a mirasol display-enabled e-reader amped up to full volume.

A message from Jim Cathey, Vice President, Business Development, Qualcomm MEMS Technologies

Submitted by Jim Cathey on

Welcome to the first Qualcomm MEMS Technologies (QMT) blog entry. For those of you who may not be familiar with what our group does, we developed the industry’s first display for mobile devices that uses IMOD technology. The same phenomenon that makes a butterfly’s wings shimmer is the same process used in our mirasol® displays.

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