Setting the stage for converged mirasol display-enabled devices

Last week found the mirasol displays team in Chicago for the Magazine Publishers Association’s American Magazine Conference 2010. But no sooner did we set foot at the conference than the MPA announced an addendum to its name: The Association of Magazine Media. For an organization centered on publishing to abandon the word “publishers” and adopt “media,” is an important industry acknowledgement around the value of content across platforms and mediums.