Benefits for Carriers

Operators continue to focus on bringing superior value to their customers by offering cutting edge technologies and applications, all the while differentiating themselves in an increasingly saturated market. For operators, giving customers the options they want helps build brand loyalty, and greater energy efficiency can translate into more diverse features and application options. mirasol^® displays can offer that greater energy efficiency and a path to greater brand loyalty and product differentiation.

For the business minded, a simple formula applies: increased Available Revenue Time (ART) = increased Available Revenue Per User/Unit (ARPU). Extending ART is achieved by increased usage time and environmental independence (use in diverse ambient conditions). These are benefits that consumers value and embrace, and carriers can promote.

While these gains can directly translate into increased ARPU for carriers, they also represent an opportunity for early adopters to differentiate themselves from their competition on the basis of value and revenue generation. Where differentiation is the goal, adapting to market concerns is essential to carrier marketing strategies.