Hi. I’m Cheryl Goodman, chief publicist and marketeer at Qualcomm MEMS Technologies where I’ve been highlighting technology breakthroughs with the mirasol display for the last three years. In that time, I’ve seen profound changes in the marketing and communications function firsthand. Some of these changes are for the better and some not so much, but it seems all have been brought on by a common theme: disruptive technological advances.