Cheryl Goodman's blog

Win or Lose, We Play for Change

This past Tuesday (11/30), I was named Marketing/MARCOM Leader of the Year at the PR News PR People Awards in Washington, DC. These awards recognize leaders of PR and Marketing programs judged to be best-in-class. I am obviously honored and humbled, but most of all, I want to share what's made our efforts worthy of such accolades.

It’s not easy being “green”

Clear definitions separate the wheat from the chaff

Just last week, I spent a few days in Deauville, France attending the 2010 Global Meeting of the Women’s Forum for the Economy and Society. The theme of this year’s event was “Change: Make it happen” and focused specifically on change in politics, business, health and the environment.

Striking Trends in Digital Content Consumption


Setting the stage for converged mirasol display-enabled devices

Last week found the mirasol displays team in Chicago for the Magazine Publishers Association’s American Magazine Conference 2010. But no sooner did we set foot at the conference than the MPA announced an addendum to its name: The Association of Magazine Media. For an organization centered on publishing to abandon the word “publishers” and adopt “media,” is an important industry acknowledgement around the value of content across platforms and mediums.

Displays Getting Touchy

I’m back to answer the questions about mirasol® displays that keep you up at night. Tuesday we addressed questions about how “front-light” technology enables users to view mirasol displays in conditions with little or no light. Now it’s time to get in “touch” with mirasol’s sensitive side.

Shedding Light on a Solar Eclipse

There are a few questions we’re asked again and again about our technology. We hear these questions from folks visiting our website, at tradeshows (like SID, which we’ll talk about in a bit) and from you, our faithful readers. Over the next couple days, I’ll be offering some answers to a couple of these astute and very frequent lines of questioning.

Are e-readers and tablets converging? Consensus is that there is no consensus.

Lately, the e-reader industry has been attacked on all sides, by both pundits and new products — set to render these single-function devices obsolete.

Omnimedia as a Lifestyle

The concept of “omnimedia” is becoming increasingly relevant with the convergence of personal computing and mobile technology. I blame this trend, primarily, for my recent bicoastal lifestyle (bi-coastal, that is, not bi-polar). I didn’t expect, however, to encounter the living, breathing manifestation of this concept — but that’s exactly what happened.

Advertising on Tablets/e-Readers

A few days ago, I attended and spoke at the “Dimensional to Digital: Managing from Augmented Reality to Tablets” meeting, organized by the Magazine Publishers of America. At the event, John Squires (former Time, Inc. executive) announced that he was ceding his current role as interim managing director of Next Issue Media to Morgan Guenther (former president of TiVo), who was named permanent CEO.

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