Omnimedia as a Lifestyle

The concept of “omnimedia” is becoming increasingly relevant with the convergence of personal computing and mobile technology. I blame this trend, primarily, for my recent bicoastal lifestyle (bi-coastal, that is, not bi-polar). I didn’t expect, however, to encounter the living, breathing manifestation of this concept — but that’s exactly what happened.

At The Wall Street Journal’s eighth annual D: All Things Digital conference, all the expected A-Listers were on hand: Steve Jobs, Steve Ballmer, Mark Zuckerberg and our own Paul Jacobs. I was somewhat shocked, but pleasantly surprised to spot media mogul Martha Stewart.

I suppose I should not have been too taken aback to see Martha at a very tech-centric event, tweeting away, especially when you consider the mediums she spans — books, magazines, television, satellite, radio, blogosphere and Twitter. I guess her empire is called Martha Stewart Living Omnimedia for a reason. Even her prized French bulldogs have a blog of their own!

Seeing the queen of omnimedia had me waxing reflective (like a crisp reflective mirasol display). I’ve spent the past six months talking with individuals involved in every facet of the media industry and speaking at a number of publishing conferences. It’s clear to me, now more than ever, that technology firms like Qualcomm must play a significant role in the future of firms that are not traditionally focused on technology.

Why? Because those businesses are driving, full speed ahead, into Martha’s omnimedia lifestyle!

Building these relationships is at the crux of what we do at Qualcomm and expresses the same values at the heart of every Qualcomm business. Whether dealing with smartphones, mobile commerce, the digital conversion of the publishing industry or the incomparable Martha Stewart, our aim is to help drive and enable the digital and wireless future.

See CNETTV’s coverage of mirasol displays at D8: click here

Twitpic of Martha Stewart at the Qualcomm booth at D8. Tip of the hat: @Qualcomm